ABOUT


Hello! I'm Zoe, a freelance writer from the UK. Sweet Electric is my little corner of the internet where I like to chat about my favourite beauty products, fashion items, discoveries and inspiration. Sweet Electric was founded in 2012  - reading many beauty and lifestyle blogs, I decided to take the plunge and start my own. I'm hugely passionate about beauty and love writing so putting the two together seemed like a natural step. Sweet Electric has grown more than I could have ever imagined and I'm so grateful to everyone who stops by and reads my ramblings. Below are the answers to a few common questions I get asked. If you'd like any more information, see my other pages or email me for more at zoe.wells@ymail.com and I'll get back to you as soon as I can.

Why did you start writing a blog?
I've always been interested in beauty and have read blogs for years. I thought I'd give it go as I've always loved writing too. 

Who are your favourite bloggers?
I have so many favourites, theres no way I could list them all but the first blogs I ever read were Temptalia, Makeup Savvy and Cosmetic Candy. 

Why do you write blogging tips?
I share a lot of blogging advice on my blog as its a topic I really love writing about. I enjoy sharing advice with others but I always say to take any tips with a pinch of salt as essentially every blogger should do whatever makes them happy. 

What are your favourite beauty brands?
I love both budget and high end brands but if I had to narrow it down, I'd say MAC, Revlon, Organic Surge, Dior and Makeup Revolution.

Where are your favourite places to shop?
Boots, Superdrug, Debenhams and Escentual for beauty. For clothes, I like New Look, H&M and ASOS. For homeware, I love IKEA, H&M, Gifts & Pieces and Next.




© sweet electric.
Design:Maira Gall.